I designed and art directed a channel brand refresh for La7 in Italy.
'Taking the channel to the people' - the brief was to celebrate La7's close relationship with its audience, capture the channels spirit of openness and freedom, and to develop a strong and distinct graphic OSP.
The channel logo became the star, and an active motif - seeking out and forming wherever we see the 'classic eccentric' spirit of La7, symbolised by finding yellow in 'real' Italy. The component parts of the logo provided a dynamic presentation package.
Idents directed by Jane Fielder. 3D animation by Nino Vrana & Peter Dobes. Post production by Studio 66. Ident audio by Joe Glasman at Hum.
Agency: Red Bee Creative