ABC NEWS REBRAND.
ABC News is Australia's most trusted news brand. Red Bee Creative asked me to join their small internal team giving the brand identity a transformational cross-platform overhaul in order to maintain ABC's essential role in Australian life. We needed to make it accessible and respond to the diverse needs of its audiences.
The refreshed visual identity is built directly from the master ABC logo: the Lissajous. We harnessed its shapes to create a simple, yet impactful set of brand codes which inherently drive credit back to the master brand.
We moved the ABC from a black and white brand, creating a confident hero blue. This master brand colour is supported by a tiered palette of further blues and complementary colours to support the tonal range of daily news coverage.
I was responsible for designing the entire broadcast news graphics package, delivering this alongside moving examples displaying core motion principles. I designed and art directed the main news title sequence which was then crafted as a daily updatable template. I also took on design development for the Breakfast strand, including logo and title sequence design.
I went on to assist the team with designing and delivery of a vast template pack for socials and YouTube thumbnails, and defined rules for their application.
Agency: Red Bee Creative
