Discovery network Nordics - co-branded off air marketing templates.
I was tasked with evolving the off air marketing assets for Discovery Network Nordics, to promote content premiering on both the linear channels and D+ streaming service concurrently.
Aligned templates were required across OOH, DOOH, social media and web display formats to provide clear, consistent communication with emphasis weighted equally on each platform. A suite of logo lockups was created, a system which was then extended across to all D+ channels internationally.
I directed a small team to roll out the numerous templates and DOOH animations in multiple languages, working in close contact both with the channel teams in the Nordics and D+ in the UK. A style guide was also delivered.
Agency: Red Bee Creative.
