I worked as part of the Red Bee Creative team rebranding the Pro TV network in Romania. My primary responsibility was for the design, art direction and delivery of the Acasa Gold channel aimed at the older female viewer, whilst also contributing towards the new network masterbrand structure, logo design and development of identities for the other channels in the Pro TV portfolio. 
A 'humanity' approach was developed, creating a clear personality for each channel within the 'Pro TV family home', whilst forming a strong attribution to the Pro TV master brand. 
Acasa Gold is gentle, nostalgic and soft, centred around cherished memories signified by tabletop keepsakes and heirlooms, stored in a memory box. Warmed by golden bokeh, softened by depth of field, the channel identity is lifted by the presence of metallic gold textures, atmospheric sparkle and beautiful shadows. 
 Agency: Red Bee Creative
Early development:

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