LONDON BLOCKCHAIN CONFERENCE - BRAND TOOLKIT
Bopper Media asked me to refine and expand the new brand identity for London Blockchain Conference.
A logo and visual property, the brand stripe, had been created. However the overarching identity needed pulling together with clear application guidelines and styling rules to ensure consistency and cohesion across all output.
I delivered detailed brand guideline and tone of voice documents, rolled the identity through social and digital display assets. I created a set of sub-brand logos and palettes, locked down brand imagery and infographic stylings and provided a presentation deck template.
I further brought the brand to life by creating motion principles and delivering animation templates for key assets.
I assisted the initial phase of marketing activity by art directing and overseeing the production of social deliverables, and created multiple digital brochures for prospective conference attendees and exhibitors.
Agency: Bopper Media
