AMC - global brand refresh.
I designed, animated and delivered the global network refresh for AMC during the COVID-19 pandemic of 2020.
Delivered to 4 territories (with the multiple technical specs this entailed), the new branding will air in over 50 countries.
Bold, punchy, disruptive and impossible to ignore - a stronger brand presence brings increased attribution back to AMC.
Agency: Red Bee Creative
![](https://cdn.myportfolio.com/e86b7e5d83b0cebdc25db2cf6d828a15/ac48e7c5-dd3d-44fd-b7f1-b6ce952e729e_rw_1920.jpg?h=b72d2f7af4caa23e24d46eb019efbaa0)
![](https://cdn.myportfolio.com/e86b7e5d83b0cebdc25db2cf6d828a15/fe10c157-a396-4d57-9ce2-dee2c53d6c5c_rw_1920.jpg?h=471c361599c218c62fb71881be27f5c7)
![](https://cdn.myportfolio.com/e86b7e5d83b0cebdc25db2cf6d828a15/9770361f-a0e3-49e4-84e3-60d4413e7688_rw_1920.jpg?h=62b36466f4cc118100d82d4fed68b68f)
![](https://cdn.myportfolio.com/e86b7e5d83b0cebdc25db2cf6d828a15/6602c3a5-541b-4a59-a2a8-b8d9e1c98c5d_rw_1920.jpg?h=38fb625557e4c9e11a9ff77c107581e8)
![](https://cdn.myportfolio.com/e86b7e5d83b0cebdc25db2cf6d828a15/40c7f709-41dd-473a-b20d-8d882fe86b8c_rw_1920.jpg?h=1f9a539c16d6f1fc4acdf26b92b50ea7)
![](https://cdn.myportfolio.com/e86b7e5d83b0cebdc25db2cf6d828a15/99b941fa-a1ac-4a61-8445-02131d171894_rw_1920.jpg?h=dc988099bfb6b3ac73eaf1c4146d0f1b)
![](https://cdn.myportfolio.com/e86b7e5d83b0cebdc25db2cf6d828a15/cd47c68c-1f01-4d33-83e6-f7e562fc0286_rw_1920.jpg?h=a39b8328ec03c5546f93f9b96ac13616)
![](https://cdn.myportfolio.com/e86b7e5d83b0cebdc25db2cf6d828a15/8368251e-5aab-48c5-9df5-fc64c918b1c8_rw_1920.jpg?h=fa5377572ff640d2aa970088878eb305)
![](https://cdn.myportfolio.com/e86b7e5d83b0cebdc25db2cf6d828a15/5de84b44-d2a1-415b-a969-68c5151e4d38_rw_1920.jpg?h=3433bd6a31a2fd4aa0b73b543620f9ce)
![](https://cdn.myportfolio.com/e86b7e5d83b0cebdc25db2cf6d828a15/97674aba-b95f-4de7-b611-b400f951e60b_rw_1920.jpg?h=f4d7ec0c1022ad4fac658914b90aca36)
![](https://cdn.myportfolio.com/e86b7e5d83b0cebdc25db2cf6d828a15/33a1e97b-ec70-4c31-9d50-0612dc0e492d_rw_1920.jpg?h=45caa6e051787f9b4c16c4afd9e2b406)
![](https://cdn.myportfolio.com/e86b7e5d83b0cebdc25db2cf6d828a15/a3cf0e3b-f863-40ce-adbc-5044d0458703_rw_1920.jpg?h=6c7a8a140d60fae9a1ca193b0c63a1c6)