BSV ASSOCIATION REBRAND.
I created a new visual identity for BSV Association - a non-profit organisation that serves as the global advocate for BSV Blockchain.
The task involved aligning BSV Association with existing BSV sub-brands, creating a consistent and coherent brand family. In the first instance this involved establishing the brand architecture from the Masterbrand down, identifying which elements to carry through the brand family, and optimising existing assets for digital application. I then went on to develop the new BSVA identity as a broader, more agile toolkit to work across all touchpoints.
The BSV Association identity hinges around the triangle - the strongest of all shapes. This visual property can be broken down into three coloured triangles, representing Education, Stewardship and Outreach, the three main principles of the association, which merge to form the BSVA icon.
Through my motion concepts, patterns of repetition, echo and evolution infer membership of a wider network, strength in numbers, and the power of community collaboration. Forever morphing and forming new possibilities.
I went on to develop supporting illustration styling, an icon suite, and art direction for website, print and social applications.
Agency: Bopper Media
